Click on the “Get it for free before 02/10” link. Uplay required.

Steps –
Use Hide me VPN, Its free, you will have to register.
Download the app and connect to Singapore
Click on the Link on here. (presuming you’ve installed UPLAY and is closed)
Click on Get it for free below the price tag.
You will be prompted to either Download UPlay or Launch UPlay. If you’ve already installed UPlay the app will launch and require you to sign it.
Once signed in it’ll ask to bind the game to your account. press OK and its yours!
Get to the download screen and then exit UPLAY and VPN. you can play in the UK

An investigation into his daughter’s death unwittingly leads former agent Sam Fisher to discover he’s been betrayed by his prior agency, the Third Echelon. Now a renegade, Fisher finds himself in a race against time to thwart a deadly terrorist plot that threatens millions.

Uniting revolutionary gameplay enhancements with a high octane, no-holds-barred storyline, Tom Clancy’s Splinter Cell Conviction arms you to the teeth with all the high tech weaponry and lethal skills of an elite operative and invites you to enter a dangerous world where justice means making your own rules.

Credit to mydealz.